3 LinkedIn Post Frameworks That Convert

Copywriting is a centuries old powerful marketing & sales tool.

There are copywriting techniques that are proven to work in evoking emotions and getting people to take ACTION.

But…not many people know how they can be used in crafting killer🔥LinkedIn sales posts.

Here’s how you apply these frameworks on LinkedIn:

(With my actual post examples+results below)

1. PAS Framework:

Problem - Agitate - Solution

Start your post with a painful problem of your prospect. In a way that you’re speaking directly to their inner frustration.

Then agitate that pain further by painting a picture with your words.

Finally, end your post with introducing your offer or yourself as a solution to their problem.

Example: “Consistency is your worst enemy”

Result: This post using the PAS framework got me 7 sales in 1hr.

2. AIDA framework

Attention - Interest - Desire - Action

The AIDA framework is a classic marketing model detailing the four stages a customer goes through: Attention, Interest, Desire, and Action.

Example: "My complete guide to drive leads on LinkedIn"

Result: 1.3x my engagement and 358 leads.

A: "My complete guide to drive leads on LinkedIn"
I: "I've worked with 100+ founders (all inbound) in 2025"
D: Success stories (Karol, Monica, Sarah) + what's inside
A: "Comment 'SYSTEM' & I'll send it to you"

3. BAB Framework

Before - After - Bridge

Start with an undesired “before” situtation i.e. your prospect’s current situation.

Next, introduce their desired “after” situation i.e. where they want to be.

Then you tell them that “your offer” is how they bridge the gap.

This works because it gives them hope that their desire has a solution.

Example: “Scared to post on LinkedIn?”

Result: Don’t really remember the result from this post, but we had a sold-out bootcamp ($17,000 in 7 days).

Proven frameworks always work for a reason… They aren’t just theory.

If you want to learn more incredible insights on how to grow & sell on LinkedIn, join The AI Creators Club where Charlie Hills & I are giving you ALL our proven frameworks.

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