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6 copywriting lessons that got me 60k+ LinkedIn followers
It makes people stop → read → take action.
Fatima Khan
May 15, 2025
In partnership with
I gave a coaching call once to a 7-figure SEO agency owner.
He wanted feedback on his LinkedIn content strategy.
He was very efficient; had 30-days of content mapped out (posting twice per day), content pillars sorted, visuals & graphics all prepared.
It all sounded too good to be true…
When I read some of his posts, it all made sense.
Fluffly content. Mostly sales posts. 0 formatting. Reeking AI.
Look, LinkedIn sure rewards quantity and consistency, but it rewards quality content far more.
Don’t believe me? Look at how my friend Marina has grown her LinkedIn the last 7 months:
If you’re not growing on LinkedIn or feeling stuck, you probably don’t need more content. You need better writing.
Here are 6 copywriting tips that helped me grow more than 60k+ followers.
Use them. Steal them. Just don’t ignore them.
[Btw, ad break. Can’t believe I’m partnering with Hubspot! I kid you not I learned all about Marketing from downloading their free resources and courses!]
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6 copywriting tips for LinkedIn:
🧠 1. Nail the Hook
Your first line is your handshake.
It should prompt the reader to click “see more.”
Poor Hook: “My brand’s growth playbook”
Strong Hook: “I scaled my 1 person business to $10k/month. Steal my exact growth strategy in 5 simple steps.”
🎯 2. Value-Based CTA
Forget “Sign up now.”
Try: “Get 1 proven method every Monday for a quietly rich life.”
Your CTA should make people feel like they’re missing out if they don’t act.
🧱 3. Formatting is a Feature
People don’t read.
They skim.
So break up the walls of text.
Use white space like a weapon.
Make it easy to scan, hard to ignore.
📣 4. Be Clear. Not Clever.
Say exactly:
What you do
How you do it
Why it matters
What it costs
What’s in it for them
Clarity > Creativity.
Don’t get cute. Get conversion.
🧭 5. Align Your Copy With Your Funnel
Your content isn’t random.
It’s a sales tool.
Each post should point to an offer.
Each offer should echo your content.
And your profile should be the bridge in between.
Consistency = trust.
Trust = conversion.
💬 6. Steal Your Customers' Words
They’ve already told you how they feel.
Find their pain on Reddit.
Read their rants on Quora.
Use their exact language in your copy.
Because when you speak their language, they listen.
No fluff. Just fundamentals.
Hope you enjoyed the read.
Catch you again soon,
Fatima Khan
