Do you need a big following to get clients?

When I get on sales calls, people go straight into asking me “How do I grow my following?! Can you give me an action plan.”

I know growing a following on LinkedIn seems cool.

But is it truly what you need to get inbound leads?

Let me share some examples.

Meet Sarah, my community alumni:#

She had roughly 300 followers when she first joined my LinkedIn Bootcamp.

Right now, she’s at almost 1600 followers, but most importanly, a filled client pipeline.

She onboarded 5 clients in 42 days.

All because she started showing up on LinkedIn with intention, and consistency.

She was one of the star students who completed the 30-Day LinkedIn Challenge, which you can now join for FREE too: click here to join.

Scroll through her content, and you’ll see:

Authenticity, Authority, Vulnerability, Storytelling, Clarity.

This is what your content needs when you want to “attract” vs. “chase.”

Meet another one of my community alumni members: Monica.

At only 6,000ish followers, Monica drives daily inbound leads.

All through her authoritative postioning and content.

Here’s how to show up on LinkedIn to attract inbound leads:

Step #1: Goal setting

Be clear on your LinkedIn goals.

If you want clients, STOP chasing follower growth.

Instead, focus on becoming an authority in your field and staying on top of mind for your ideal clients.

Step #2: Optimize your LinkedIn Profile

Make it easy for your ideal clients to find and reach you.

1. Use the right keywords across your profile to improve its SEO.

2. Your headline should spark curiosity in your ideal clients.

3. LinkedIn Banner should’ve these 3 things:

   1. Value statement: A sentence explaining your offer or work.

   2. Social proof: Immediately earn trust of your profile viewer.

   3. Call-To-Action: Let the prospect know “how to” contact you.

4. Featured Section should have:

   1. Lead magnet to capture warm leads.

   2. Call-to-Action details i.e. a way to reach you.

Step #3: Content

Follow a 3-Stage LinkedIn Content Funnel to attract the right audience and convert them into paying clients.

• 70% Top of Funnel (ToFu): Awareness Content

• 20% Middle of Funnel (MoFu): Authority Content

• 10% Bottom of Funnel (BoFu): Conversion Content

I’ll be teaching this system in detail, and all my LinkedIn growth and lead generation strategies inside The AI Creators Club.

Starts 5th Jan-26, and you get access to both me and Charlie Hills inside the community for the next 3 months:

• Weekly live masterclasses with us.

• Monthly guest masterclasses [John Hu, Justin Wright, Sophie Miller].

• Our AI content systems with editable files to use.

• 4+ hours recorded course on LinkedIn mastery.

• 3 months of content ideas for your LinkedIn.

• A community of founders inside rooting for you.

Join us and be our next case study. ;)

Any questions about the community? Shoot me a reply to this email.

Best,
Fatima Khan

P.S. In my next email, I’m sharing a personal story that made me discover how to future-proof your career.