The best way to stand out on LinkedIn

There’s a reason why your LinkedIn posts are flopping.

It’s because you’re gatekeeping all your knowledge for “paying” clients.

If you’re wondering: "Would anyone pay me if I share my best insights for free?"

The answer is: Yes! They'll pay you because you gave it away for free.

I know it sounds backwards. But this is the secret behind every memorable personal brand you follow: from Ali Abdaal to Steven Bartlett to Daniel Priestley.

They’re always educating you on something.

Daniel Priestley, entrepreneur and bestselling author of Key Person of Influence, says there are 8 ways to stand out and be remembered e.g. be scary, sexy or strange.

For entreprenuers, the most achievable method is by giving away “free value.”

Learn from my experience…

2 weeks ago, I had Sophie Miller join my community as a guest speaker.

I discovered Sophie back in 2022 by attending her free webinars.

Not a paid course. Not a $2K mastermind. A free webinar.

And those webinars were so valuable that they made her unforgettable to me.

She didn't hold back. She didn't tease the good stuff and then pitch. She gave her best frameworks, strategies, and insights completely free.

Since then:

• I have attended several of her paid events.

• I have bought many of her digital products.

• I have been a part of her paid community for a year.

• I have invited her to speak to my audience several times.

All because she didn't gatekeep.

She proved her expertise by giving it away. And when I needed deeper implementation, support, or more advanced strategies, I knew exactly who to pay.

That's the power of free value.

Let me break it down how it works in your favour:

1. Free Value Gets You Noticed (The 11-Touch Rule)

People need to see you 11 times before they notice you. But not all touches are equal.

Generic content gets ignored. Free value gets saved, shared, and remembered.

When you solve someone's actual problem in a LinkedIn post (no strings attached) they remember you. That's a high-quality touch.

2. Free Value Builds Trust (The Reciprocity Principle)

When you give something valuable for free, people naturally want to give back. It's called reciprocity, and it's one of the most powerful psychological principles in marketing.

You're not just building awareness. You're building goodwill.

3. Free Value Proves Expertise (Show, Don't Tell)

Anyone can say they're an expert. But when you give away frameworks, templates, and strategies that actually work, you prove it.

You're not asking people to trust you blindly. You're showing them what you know.

 🔥Exclusive offer:

This Thursday, I’m hosting a private Masterclass inside my community on LinkedIn growth tactics. I’ve opened 5 extra spots for this session. If you’d like to grab one of those spots, reply back to this email with the word “INTERESTED” and I’ll send you the booking details (it’s a paid seat).

Proof That Free Value Works

Let's look at the biggest personal brands on the planet:

Ali Abdaal

• Gives away productivity frameworks, Notion templates, study strategies (all free)

• Has 6.5M+ YouTube subscribers

• People still pay $1000s for his courses

• His brand is so strong because of the generous knowledge he shares

Steven Bartlett

• Shares hours of podcast content with business insights (all free)

• Built a personal brand worth millions

• People still buy his books and invest in his companies

• You listen to him because of how much he freely gives

Daniel Priestley

• Literally shares his entire methodology in YouTube videos and books

• Gives away the CAPSTONE framework, the 11-touch rule, everything

• People still pay for his Dent Accelerator programs

• The free content drives his paid business

The pattern? They spill the tea. No gatekeeping. No "DM me for the framework."

And they're the most successful, most memorable, most trusted voices in their industries.

☕ The Bottom Line

Building a memorable personal brand on LinkedIn isn't about being mysterious or exclusive.

It's about being radically generous.

The people who win on LinkedIn aren't the ones holding back their best stuff.

They're the ones spilling the tea, giving away the gold, and trusting that the right people will pay them for implementation, customization, and results.

So stop holding back.

That's how you become unforgettable.

Your move:

1. Pick ONE piece of "proprietary" knowledge you've been gatekeeping

2. Turn it into a detailed LinkedIn post this week (framework, template, or process)

3. Give it away completely. No opt-ins, no DM requirements

4. Add a simple next step at the end

5. Track what happens to your engagement, saves, and DMs

I promise you: the more you give, the more you'll get.

Cheers,
Fatima Khan