This 1 hack can 11x your LinkedIn reach

I recently ran a little test on LinkedIn…

It was inspired by my experience of creating viral TikToks (1M+ views), back as a SMM.

What I noticed about videos taking off there:

• Yes - they would get more reposts than others.

• Yes - they would get more saves than others.

But what truly made a difference was “who” was commenting under those posts.

Allow me to explain…

I had 5-10 regular accounts that engaged with my posts, but whenever someone new left a comment, it signaled the algorithm that people “outside of my network” were showing interest in my video. And that’s when it’d always do better than others.

So, I applied the same principle to LinkedIn.

My posts average 200+ comments, which is great, but it’s usually the same set of people from my network who engage.

I wanted to get new people to comment under my posts and see if it made a difference.

And boy, it did. These are the analytics of 2 posts from the same week.

Post 1: Regular post

Post 2: Test post

How I managed to get “new people” to comment under post 2 was by gamifying comments… I asked people to take a “guess” on a topic related to Mr Beast.

This prompted a lot of people to join in, and make a guess. Quite a few of these people had never engaged with my posts before.

Another example is yesterday’s post. When promoting this newsletter issue, I asked people to guess what the hack was. It resulted in a lot of new faces in the comments section.

Analytics of my post on 10th June - regular post:

• 325 likes

• 229 comments

• 12 reposts

• 8,435 impressions

Analytics of my post on 11th June - gamified post:

• 211 likes

• 152 comments

• 4 reposts

• 12,078 impressions

And it has only been 9 hours to the second post. I’m sure the impressions will go up.

Conclusion:

Comments are a powerful metric on LinkedIn, but it also matters “who” is leaving them.

Try to attract new audiences to your posts by inviting them to engage with your content.

And this is exactly why engagement pods don’t work. If the same set of people are engaging with you then how will your network grow?

Here’s what you should do instead:

• Regularly find new profiles to engage with yourself.

• Gamify engagement on your posts with inviting questions.

Here’s another post where I gamified engagement - it got 34,000+ impressions.

Try this hack and let me know how it works for you!

P.S. If you’re currently struggling with getting attention on LinkedIn + finding leads for your business, I’m hosting a 3-day LIVE LinkedIn Bootcamp to help you with exactly that.

In just 3 days, you’ll get:

→ A profile template that converts in your sleep.
→ A proven content strategy to bring inbound leads.
→ DM scripts to turn those leads into paying clients.

The first bootcamp sold-out in just a week & the waitlist got first dibs.

Click here to join the waitlist - you’ll be the first to know (+ get £70 OFF).

Hope you enjoyed reading this week’s issue. Reply back to this email if so!

Cheers,
Fatima Khan