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What changed on LinkedIn in 2024—and what’s next

10 LinkedIn updates to know before 2025

Author

Fatima Khan
January 08, 2025

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To master LinkedIn in 2025, you have to know what happened in 2024

These 10 are the most signifant updates of 2024 (apart from AI features):

  1. LinkedIn audio events have been merged with LinkedIn Live.

  2. You can add upto 5 images to your LinkedIn banner as a slideshow.

  3. A separate video feed was launched, prioritizing video content.

  4. LinkedIn games were introduced to keep users engaged on the platform.

  5. Changes to your profile were made e.g. post previews are now vertical.

  6. Video count is now visible publicly on LinkedIn videos.

  7. Comments get re-shuffled after every hour.

  8. Inmails have been restricted to 5 (unless you’ve premium).

  9. Profile visitors view is restricted to premium users too.

  10. Company pages get the option of DMs on LinkedIn.

This infographic by Charlie Hills sums up the remaining 2024 LinkedIn updates:

2025 LinkedIn Predictions (What you should know about):

  1. Video content dominance: Video posts will receive 1.4x more engagement compared to other formats.

  2. Engagement: Active participation in comments will stay crucial for building connections and increasing visibility.

  3. Storytelling for brand building: Personal and employee-led posts will drive brand engagement, with 92% of consumers preferring story-focused content.

  4. Employee advocacy programs: Companies will leverage their employees' networks to amplify their brand message, with 86% of businesses implementing advocacy programs

  5. AI-powered features: LinkedIn will integrate more AI-driven tools to enhance user experience, providing improved analytics and personalized recommendations

  6. Social SEO importance: Optimizing LinkedIn content for search engines will become non-negotiable for maintaining visibility and reach

LinkedIn isn’t just evolving—it’s transforming. The platform is prioritizing video, doubling down on storytelling, and pushing brands to leverage both their employees and AI.

As you step into 2025, don’t just stay informed—stay ahead. Use these trends and predictions to craft your strategy, build meaningful connections, and drive impact.

LinkedIn will reward those who embrace the change. Will you?

Catch you in the next issue, lovely lot.