What's working on LinkedIn in 2025?

60% of 2025 is over and you’re still stuck trying to figure LinkedIn out.

• You’ve been posting, but no one is noticing.

• You’ve been engaging, but no one is DMing.

• You’ve been wondering, “Is LinkedIn even for me?”

Look, let me be honest with you.

This is my 3rd year of posting on LinkedIn, and every year it gets tougher.

2025 has specially been the toughest.

• LinkedIn is slowly killing organic reach annually by 50%.

• AI is taking over our feeds, and making it crowded.

Despite these challenges, I’ve increased my growth by 266% and have secured 30+ paid clients this year alone.

And these are the 2 things I’d tell you about growing your business in 2025 and beyond:

1. Get on LinkedIn right now before it’s too late.

It’s the same era for LinkedIn what it was for:

• TikTok during covid-19.

• Bitcoin before its first big surge.

• Facebook before brand pages went pay-to-play.

This is still the best time to get on LinkedIn before it gets crowded or organic reach is dead for good.

2. Get ahead in the game of AI.

AI gives you speed. And speed is leverage in business.

Speed is leverage on LinkedIn too. The more you post, the more you grow.

However, 99% of the people don’t know how to use AI for content, and we’re seeing bland content on our feed.

Only 1% of the people are creating GOOD content using AI.

Learning how to use AI the right way is going to give you the biggest leverage in business the next few years.

Lucky for you, I’m partnering with the #1 AI content expert on LinkedIn.

Charlie is currently the fastest growing creator with over 150,000 followers in 18 months.

Almost every post of his goes viral. And guess what? He’s a team of one.

He posts quality with quantity, thanks to AI.

We rank as Top 5 LinkedIn Growth experts in the UK, and yes, we both use AI.

LinkedIn is not our business; it’s a tool to run our business, and AI helps speed it up.

As a busy founder and creator, you need to be leveraging AI to get ahead.

There’s no time better than NOW to be in this game.

The quicker you learn LinkedIn and AI, the more leverage you’ve over your compeitition.

📢 In September, Charlie & I are running a 4-week LinkedIn Bootcamp with weekly live sessions to help you grow your personal brand in 30 days.

30 days. That’s all you need to get ahead in the game.

We’re teaching you how to do LinkedIn the right way + use AI to speed it up.

Details drop next week and seats are limited, but if you want to secure an early spot, reply back with “YES” to this email.

Cheers,
Fatima Khan