Over 57% of online content is now AI-generated. So, ½ of you reading this are probably using AI to write your LinkedIn posts, and that’s fine.

However, it has now given rise to AI slop i.e. posts that sound like they were written by a committee of robots trying to sound human.

But AI isn’t the problem. You are

People are being lazy with AI and not customizing the output. Then they wonder why their posts get 12 views and no engagement.

I'm breaking down a 7-step workflow for creating LinkedIn posts using AI that actually sound like you, not like a robot pretending to be you.

This is the exact process I've used to generate 1.2 million impressions in 60 days with AI-assisted content. Let's dive in.

Teach AI who you are and what you talk about. Most people skip this step and jump straight into "write me a post" and wonder why it sounds generic.

Write down 3-5 topics you want to be known for. For me, that's:

Then define your tone:

Example:

"I write about LinkedIn strategy and AI tools for creators. My tone is casual, direct, and punchy. I use short sentences, no corporate jargon, and always lead with actionable insights. Think: friendly expert who cuts through the BS."

AI can't replicate you without knowing who "you" is. This becomes your foundation for every prompt you write.

Pro tip: There’s an AI writing tool called Stanley that connects directly to your LinkedIn profile and analyzes your past posts to automatically learn your voice. 

You can tell AI about your voice, but it's even more powerful to show AI your voice. Save 10-15 posts you admire, and include:

When prompting AI, say:

"Here are 10 examples of posts I love. Notice the tone, structure, and style. Write in a similar way."

Then paste your swipe file examples. AI learns by pattern recognition. The more examples you give, the better it understands what "your style" means.

Pro tip: Stanley is helpful here too as it automatically analyzes your top-performing posts from LinkedIn. No manual swipe file needed.

Generate content ideas you'd never think of on your own. This is where AI shines. It can generate 50 ideas in seconds that would take you hours to brainstorm.

Ask AI: "Give me 10 post ideas about [topic]."

But don't stop there. Get specific:

AI doesn't have your exact experiences, but it can suggest angles and frameworks you hadn't considered. It's a brainstorming partner, not a replacement.

Your move: Pick one topic you want to post about this week. Ask AI for 10 angles. Pick the one that excites you most.

Give AI a roadmap so it writes what you actually want. The difference between a mediocre AI post and a great one? The brief.

Most people say: "Write me a post about productivity." That's not a brief. That's a vague request.

What to include in your brief:

✅ Audience: Who is this for?
✅ Goal: What should they do after reading?
✅ Key Message: What's the one thing they should remember?
✅ CTA: What action do you want them to take?
✅ Personal Stories/Data: What makes this unique to you?

Example Brief:

"Write a LinkedIn post for B2B founders about why most LinkedIn content fails. The goal is to get them to rethink their content strategy. Key message: authenticity beats polish. CTA: Ask them what their biggest LinkedIn struggle is. Include this personal story: I once posted a vulnerable story about failing at my first business and it got 10x more engagement than any 'expert advice' post I'd written."

Better brief = better draft. AI needs context to create something specific, not generic.

Let AI write a rough version you can work with. Now that you've done the groundwork (voice, swipe file, idea, brief), it's time to let AI write.

Use your brief and ask AI to generate a draft, and request 2-3 variations to compare.

"Write this post in 3 different styles: one storytelling-focused, one data-driven, one contrarian."

Example:

"Using the brief above and my voice definition, write a LinkedIn post. Give me 3 versions: one with a personal story hook, one with a data-driven hook, and one with a contrarian statement hook."

AI will generate 3 different posts. Pick the one that resonates most, or combine elements from each. The first draft is rarely perfect. But having 2-3 options gives you material to work with instead of staring at a blank page.

Transform the AI draft into something that sounds unmistakably like you.

Although, if you use the same tool with memory for a long time, it gets better at sounding exactly like you. Since I have been using Stanley for the last 8+ months to write my posts, it has learned how I edit & what I like my post outcome to look like.

Turn one post into 5+ pieces of content. You just spent time creating a great post. Don't let it live in just one format.

Take your LinkedIn post and turn it into:

- A carousel: Break the post into 5-10 slides
- An infographic: Turn carousel pages into infographic sections
- A video script: Read the post on camera or create a talking-head video
- A newsletter section: Expand the post into a newsletter deep-dive

Example:

This newsletter is an expansion of a LinkedIn post I did: view here.

Creating content takes effort. Repurposing multiplies your ROI. Work smarter, not harder.

Every time you create a post, ask yourself: "How can I repurpose this into 3 other formats?"

Look, you can do all of this manually with ChatGPT and some elbow grease.

But I use Stanley because it automates most parts of the process I laid out.

What Stanley does:

✅ Connects directly to your LinkedIn (scrapes your past posts to learn your voice)
✅ Suggests content pillars based on what's working in your niche
✅ Analyzes your past posts to understand what performs well
✅ Writes in your voice without you needing to prompt it every time
✅ Creates graphics based on your content and brand colors

I recorded a training on how I use Stanley to generate infographics:

No copy-pasting examples. No manual prompting. Stanley already knows how you write.

I've been using it for 8+ months, and write 90% of my captions using it. And the team has kindly gifted my community access to Stanley at $59 (normally $150).

You can start by 14-days free on me:

Full transparency: I'm an affiliate because I genuinely use and love this tool. If it's not for you, no worries, the 7-step workflow above works with any AI tool.